By condescension or fear of a formatting arts, the idea to get to know his fans or buyers fully took its place in the marketing thinking, only in terms of social networks.
Passing a mass communications strategy to an individual approach, the need to converse required by the fan or consumer has changed the balance of power and disrupted the work of creators and those who accompany him.
A new language is born, which required new learning, upsetting beliefs and stereotypes. To love music projects, it is not enough to be heard, but to create or co-create an experience between artist and audience.
Creative synergy values admittedly, but involves new constraints, including those particular to better understand the fans and music consumers.
It is very easy now to bathe in the data and other analytics to assess the expectations of people who want to believe in your projects. Real everyday tools, they provide decision makers and producers, support on the path of development and recognition of a song or a new album.
However, too many datas given kills. It is necessary to sort through multiple sources of information to ensure the relevance of reflection. It is especially essential to clearly draw a red line not to cross. More about the individuals who believe in you is important, but this knowledge does not dictate the creation datas only providing accurate information at a time T, art must learn to preserve its freedom to innovate, to surprise, excite and marvel. To create is to imagine tomorrow and not keep repeating this.
MUSIC MEDIA CONSULTING is pleased to introduce DIGITAL BY MMC.
This department, in one of the independent promotion agencies the most recognized in France and abroad, has the ambition to accompany you in this new journey to the doors of innovation and new uses.
A dedicated team will be at your side to spend a marketing offer to experiential marketing to optimize your actions and decisions to lead your project on the road to a deserved success.
In collaboration with the most points by companies in many areas, DIGITAL BY MMC will provide you with all its know-how and tools (Artist and Album of the Year, Music Screener …) to meet all your needs studies, analysis, editorial content, technology watch.